Project Description Nevlers is an eCommerce site that sells household goods online. I was their lead graphic designer. I was responsible for overseeing all aspects of the company's visual assets including brand identity, Amazon product photos, infographic design, A+ content, website material, ad campaigns and much more. I created all aspects of the designs including color theory, typography, text styles, image treatment, icon creation, lifestyle imagery, all design elements are under my vision and creation. After I created the guidelines, a team of 4-10 designers implemented my designs for all products in the brand.
Furthermore, I was often teaching techniques and tips to the designers to help them with their workflow, technical skills, and creative problem solving as well as educating them on file structure, organization, and naming protocols. I am very organized and kept the large scale of file creation clean and neat with multiple spreadsheets and file structures. This is very important when working with such large scale operations.
This is the sister company of Mockins, where I played the same role but for an entirely different brand aesthetic.
NEVLERS Home Goods - Re-Brand I was tasked with re-branding the existing logo for Nevlers. The company didn't want to lose the existing branding so we just upgraded the logo to be a bit more modern and clean.
