Project Description Mockins is an eCommerce site that sells automotive accessories online. I was their lead graphic designer. I was responsible for overseeing all aspects of the company's visual assets including brand identity, Amazon product photos, infographic design, A+ content, website material, ad campaigns and much more. I created all aspects of the designs including color theory, typography, text styles, image treatment, icon creation, lifestyle imagery, all design elements are under my vision and creation. After I created the guidelines, a team of 4-10 designers implemented my designs for all products in the brand.
Furthermore, I was often teaching techniques and tips to the designers to help them with their workflow, technical skills, and creative problem solving as well as educating them on file structure, organization, and naming protocols. I am very organized and keep the large scale of file creation clean and neat with multiple spreadsheets and file structures. This is very important when working with such large scale operations.
This is the sister company of Nevlers, where I play the same role but for an entirely different brand aesthetic.
STYLE GUIDE This is a style guide I created for the team of designers responsible for implementing my designs for the brand. It thoroughly explains the text style choices, icon treatment, and how to use the headers and design elements.
A role that I played as Senior Designer was that of a mentor to the junior designers. I have really enjoyed to ask them guiding questions in regards to text hierarchy and emphasis in design, and to teach them all kinds of tips and tricks to do things faster and more efficiently. My years of experience shined so bright in this environment and I was able to offer a lot of knowledge to these junior designers.
This is the old style design that the company was using before I started.
