Project Description
iBoatNYC is a party yacht located on the Hudson river in NYC. They host a magnitude of touring artists and DJs. For each event they require promotional flyers in 3 sizes and an instagram reel animation.
Process
For each event I am sent the brief of the artists and the vibe they want in the image. I then use a combination of MidJourney Ai and stock images to create relevant compositions in Photoshop for the event.
Challenges
The images often use the element of water, the NYC skyline, and a yacht, so I have to continuously re-imagine these elements in as many different themes as possible, pushing my creative limits.
Outcomes
These animations are posted on their social media account @iboat_nyc on instagram. With the highest performing reels collecting 27.2K, 24.1K views each.
